About Us

Founded by Ben Guith and Jake Stanton, Aquatic Innovation is the result of their mutual love for freshwater tropical fish and their desire to share their expertise with aquarium enthusiasts like you.

With over 40 years of combined knowledge and experience, Ben and Jake are passionate about providing the highest quality freshwater fish and products to enhance the beauty and enjoyment of your aquarium. As avid hobbyists themselves, they fully understand the joy and satisfaction that comes from creating a thriving aquatic ecosystem right in the comfort of your own home. 

At Aquatic Innovation, we believe in the importance of educating our customers. Our website is a hub of valuable information and resources, where we strive to share our expertise to help you succeed in building and maintaining a healthy, vibrant freshwater aquarium. From properly cycling your tank to choosing the right fish species and providing optimal care, our goal is to empower you to become a successful and confident aquarium owner.

We take great pride in curating a wide selection of freshwater fish, sourced from reputable breeders and suppliers. Our inventory includes a diverse range of species, each carefully selected to ensure they are healthy, robust, and suitable for various skill levels. Whether you are a seasoned aquarium enthusiast looking for rare specimens or a beginner interested in starting your first tank, we have the perfect fish for you.

In addition to our exceptional fish selection, we also offer a comprehensive range of aquarium supplies, equipment, and accessories. From top-notch filtration systems to premium fish food, our products are handpicked to meet the needs of both you and your beloved fish. We stay up-to-date on the latest industry trends and innovations to bring you the highest quality products.